Alyssa has been with NORC since 2013 and is based in the Sacramento office where her work focuses on behavior change through population health, communication, and social marketing research.Alyssa has experience with formative research including segmentation, message development and concept testing, focus groups, key informant interviews and qualitative methodologies. She also has experience with quantitative methods including program and campaign evaluation, instrument design and measures development, cognitive testing, management of large surveillance surveys through multiple modes as well as developing and conducting trainings for field survey administration. Her main content areas of expertise include, maternal/child/adolescent health, mental health stigma reduction/prevention and early intervention/access to services, health equity and disparities, and obesity prevention.

Her work has included projects for the Robert Wood Johnson Foundation, U.S. Department of Health and Human Services (DHHS) Office on Women’s Health, U.S. Office of Planning, Research and Evaluation Agency for Children and Families, CDC Division of Nutrition, Physical Activity, Overweight and Obesity, California Department of Public Health Office of Health Equity, California Department of Health Care Services, California Mental Health Services Authority (CalMHSA), Covered California and Genetic Alliance.