Methodology
These findings come from online and telephone (landline and mobile) interviews with 1,003 U.S. adults on the Foresight 50+ Omnibus Survey March 14-18, 2024. The margin of sampling error was +/- 4.2 percentage points. A comprehensive listing of all study questions, tabulations of top-level results for each question, and detailed methodology is available here.
This survey is part of a series of Foresight 50+ Omnibus panel surveys focused on amplifying the voices of people fifty and over. Now more than ever, researchers and decision-makers need timely, high-quality data on what older Americans think, do, and buy—data that will inform product and service decisions and help them connect with the fastest growing age group in the country. The Foresight 50+ FastTrack series—a set of periodic studies using the panel—provides key findings and insights on an array of topics that might otherwise be unavailable to the public. The series also showcases ways your organization can use the panel to answer questions about the highly influential 50+ demographic.
The large Foresight 50+ panel can oversample a variety of target groups, such as Medicare beneficiaries, the affluent, grandparents, frequent travelers, caregivers, and others. Combined with our affordable TrueNorth (R) methodology, Foresight 50+ can incorporate data from lower-quality sample sources to gain insight into even smaller subpopulations, such as people with food allergies, veterans, and those with various health conditions.
For more information on our other surveys or to learn how we can customize a survey of this demographic to your needs, visit the Foresight 50+ website or email us at Foresight50-bd@norc.org. To learn more about how NORC delivers objective, nonpartisan insights and analysis that decision-makers trust across other issue areas and demographics, visit NORC.org.